About
Studio Mooks is a creative direction and brand practice founded by Mooks Hanifiah, working with fashion, luxury, lifestyle and hospitality brands that want to mean something beyond this season.
The work starts where most briefs don’t — with the question of what a brand actually stands for and whether the world can tell. Too many brands produce without direction: campaigns that don’t connect, touchpoints that contradict each other, creative output that looks busy but says very little. Studio Mooks exists to fix that.
Working directly with founders, CEOs and leadership teams, the studio shapes brand identity, creative direction and visual narrative across campaign, film, content, retail and experience — helping brands move from fragmented output toward something more coherent, more recognisable and built to last.
The studio operates across the full spectrum of the market — from ultra-luxury houses to accessible global brands — with clients including Prada, De Beers, Belmond, Liu Jo, Zalando and The Dubai Mall. That range is intentional. The fundamentals of great brand building don’t change with the price tag. What changes is the register.
Studio Mooks takes on a small number of engagements at any one time — brand transformations, focused creative partnerships, and everything in between. If you’re building something worth believing in, get in touch.
Selected Clients (A-Z)
Fashion:
Amazon Fashion, Au Départ, De Beers, DSquared2, Esprit, Furla, H&M, Jaeger, Kurt Geiger, Lindex, Liu Jo, Louis Vuitton, Max & Co, Prada, Smythson, Stefanel, Swarovski, Zalando
Beauty:
Boots, Dolce & Gabbana, Topshop
Retail:
Galleries Lafayette, Peek & Cloppenburg, The Dubai Mall
Hospitality:
Belmond, Marriot Group, Melia, Soho House
Lifestyle:
Bang & Olufsen, Emaar Group, Nespresso
Contact
Follow @studiomooks
Mooks is represented by
Visual Artists
info@visualartists.com
Design by Quentin Villeret