About
Most brands don’t have a creativity problem.
They have a clarity problem.
Mooks Hanifiah is a London-based Creative Director & Brand Consultant and the founder of Studio Mooks. He has created captivating moments with international brands across fashion, luxury, lifestyle and hospitality: shaping work that lives at the intersection of culture, commerce and craft.
His practice spans art direction, design, strategic positioning and marketing campaigns, moving seamlessly across print, digital and film. But medium is never the starting point.
The idea is.
The product is.
The point of view is.
Deeply product-led and strategically sharp, Mooks partners with founders and leadership teams to build brand ecosystems that are culturally fluent, commercially sound and emotionally intelligent. Communication that doesn’t just participate in culture, but nudges it forward.
He builds narrative systems, not one-off campaigns. Every channel earns its place. If it doesn’t add meaning, it doesn’t make the cut.
The standard is high.
The thinking is rigorous.
The energy is human.
If you’re building something bold, or know it could be bolder, let’s talk!
Selected Clients (A-Z)
Fashion:
Amazon Fashion, Au Départ, De Beers, DSquared2, Esprit, Furla, H&M, Jaeger, Kurt Geiger, Lindex, Liu Jo, Louis Vuitton, Max & Co, Prada, Smythson, Stefanel, Swarovski, Zalando
Beauty:
Boots, Dolce & Gabbana, Topshop
Retail:
Galleries Lafayette, Peek & Cloppenburg, The Dubai Mall
Hospitality:
Belmond, Marriot Group, Melia, Soho House
Lifestyle:
Bang & Olufsen, Emaar Group, Nespresso
Contact
Follow @studiomooks
Mooks is represented by
Visual Artists
info@visualartists.com
Design by Quentin Villeret